
Many people may wonder why HYPE is so important. This article talks about the foundations of it and criticizes on how media today portrays HYPE. For those that wonder why people are excited and how trend comes and goes, give this a good read and hopefully it can be reflected upon.

In this episode of “IN HYPE WE TRUST”, we have the Co-founder and Deputy Editor for justalilhype: Jenkin Au! He talks about his views on HYPE, and check out his “HYPE IS DEAD” article. From talking about himself to his goals in life. He shares his belief and ideologies straight from his heart.

The Groovy G’s are one of Vancouver’s best dance crews specializing in popping. They have opened for the Jabbawockeez, won competitions like Driven to Perform, and have been teaching and spreading the dance scene to the rest of Vancouver. The justalilhype! crew had the opportunity to sit down for a brief interview with five of [...]

We had a chance to interview Albert Law, a local photographer and graphic artist that has been working with different projects from the fashion industry to the music industry in Vancouver. He is also a regular of the Skills Canada competition.

We had the chance to talk to Tina Kim, a local student that is this issue’s HYPE GIRL. She talks about her feelings about HYPE and also on her personal life as well as her views upon our city, Vancouver.

John Morton is this issue’s HYPE GUY. From working at a grocery store to a marketing firm, he talks about his journey into entrepreneurship and how he was influenced to start his own music management company, FluidArt.

We had the opportunity to interview Rodney Tam (left) and John Zai (right), the key members of Made in Character, an emerging local clothing brand. The interview covered the brand’s background, the recent launch party and their future plans.

Stephen Young , also known as DJ Theory is a underground trance DJ and producer from West Vancouver. We had the chance to talk to him about his inspiration for his music, the local DJing industry and how he got started with what he does.

Subdivision is known to carry many unique brands from Asia and they have just recently released their first line of the Division Brand. We had the chance to interview the creator of the brand, Anthony Mak, as he talks about the concept behind the collection and the direction on where the brand is heading.

On Nov 23, 2008, Richmond Almeta Lions Club did their first event and they hosted a fabulous fashion show. We got the chance to work with Jade Fan, the president of the club into bringing you a full coverage of the event.

In this episode of “IN HYPE WE TRUST”, we explore the insights and the ideas behind the mastermind of the whole project. This exclusive interview is conducted with the founder and Editor of Chief from justalilhype! From his views on HYPE to what he thinks about Vancouver.

People are lost in our city because of our dispersed and diluted quality of HYPE. The article talks about how HYPE is lost through a series of supported evidence. Vancouver, is one of the best cities rated but it is failing to match up the HYPE with other major cities.