“IN HYPE WE TRUST” x Adam Luk

Adam Luk
Words by Jenkin Au
Photography by Adam Luk and Patrick Leung

This month, we feature crew member Adam Luk. Adam is one of the main photographers on the team and his work often populates our issues. Adam’s style of photography is pretty distinct and crisp – almost demanding no nonsense. In this episode of IN HYPE WE TRUST, Adam speaks to us about himself, his photography and his view on justalilhype!

Tell us more about yourself.

I’m a photographer born and raised in Vancouver. Um…. (Pauses for a long time) there’s a reason why my bio is BS.

Why are you an integral role to justalilhype!?

Because I take all the damn pictures and I make people look awesome! Tony and Jarvis are pretty cool too…

What got you into photography?

My dad always had a camera and was shooting flowers all the time. Basically, during that awkward time in high school when you’re trying “to find yourself”, I tried photography to see if it stuck, and it did. I worked an entire summer at A&W and made enough money to buy a DSLR; I didn’t know what to do with it but I kept on playing with it. I shot a lot of stuff for the year book and then called myself a photographer.

Often times, photographers need to have a different view on things to see how subjects would look good on camera. How has photography changed your view on life?

I guess I notice a lot of little details that people tend to miss – random spots that can be used in photo shoots – but more so it has changed the way I look at people in good ways and bad, especially with some of the models I’ve worked with. Stuff like one eye is bigger than the other, hairy lips (pet peeve), all that good stuff.

Adam, you once told me that you were trying to brand yourself with a certain style of photography. Can you tell us about this style?

Aw balls! Alright. I’m still looking for “my look” and I have a few that I’ve tried out that I do really like, but aren’t always applicable. As a general rule I try and make whomever I’m shooting look flawless even if they’re sitting in a dumpster. Basically, their environment may be really gritty and disgusting but I like to make them look clean and pristine just for contrast. I’ve got my weird bronzy 300 esque looks that I throw out on occasion which is pretty cool (see the Red1 interview).

Can you tell us about the most interesting shoot you’ve ever done? It doesn’t have to be for the magazine or even look good in the end.

Some of my most favorite, memorable or interesting stuff to me has happened when I’m just hanging out with my friends at like 2 AM, playing around with flashlights or fireworks. None of the pictures are portfolio worthy, per se, but they were just fun to make.

Why do you think people should read justalilhype!?

Because we feature real people. They may be INSANELY gorgeous or talented but in the end they’re still people. It’s always cool to meet and connect with more people and by reading justalilhype!, it is just another way to get some insight on how and what other people live by.

Where do you see yourself and justalilhype! in the future?

I guess the same thing I’m doing now.

What is HYPE to you and why “justalilhype”?

When you first asked me this question, my initial answer was HYPE is an overused word that kids are using now (not saying I’m that old). But after going through several interviews, I think the best answer for that question is that it’s an energy or expectation that surrounds a person or an event that everyone wants to know about. Why “just a lil HYPE”? Because if we were just HYPE, then there would be no substance. If we were too much HYPE, obviously it we wouldn’t be living up to our reputation so just a little is fine.

http://addons.miranda-im.org/details.php?action=viewfile&id=4020Tell us more about yourself.

I’m a photographer born and raised in Vancouver. Um…. (Pauses for a long time) there’s a reason why my bio is BS.

Why are you an integral role to justalilhype!?

Because I take all the damn pictures and I make people look awesome! Tony and Jarvis are pretty cool too…

What got you into photography?

My dad always had a camera and was shooting flowers all the time. Basically, during that awkward time in high school when you’re trying “to find yourself”, I tried photography to see if it stuck, and it did. I worked an entire summer at A&W and made enough money to buy a DSLR; I didn’t know what to do with it but I kept on playing with it. I shot a lot of stuff for the year book and then called myself a photographer.

Often times, photographers need to have a different view on things to see how subjects would look good on camera. How has photography changed your view on life?

I guess I notice a lot of little details that people tend to miss – random spots that can be used in photo shoots – but more so it has changed the way I look at people in good ways and bad, especially with some of the models I’ve worked with. Stuff like one eye is bigger than the other, hairy lips (pet peeve), all that good stuff.

Adam, you once told me that you were trying to brand yourself with a certain style of photography. Can you tell us about this style?

Aw balls! Alright. I’m still looking for “my look” and I have a few that I’ve tried out that I do really like, but aren’t always applicable. As a general rule I try and make whomever I’m shooting look flawless even if they’re sitting in a dumpster. Basically, their environment may be really gritty and disgusting but I like to make them look clean and pristine just for contrast. I’ve got my weird bronzy 300 esque looks that I throw out on occasion which is pretty cool (see the Red1 interview).

Can you tell us about the most interesting shoot you’ve ever done? It doesn’t have to be for the magazine or even look good in the end.

Some of my most favorite, memorable or interesting stuff to me has happened when I’m just hanging out with my friends at like 2 AM, playing around with flashlights or fireworks. None of the pictures are portfolio worthy, per se, but they were just fun to make.

Why do you think people should read justalilhype!?

Because we feature real people. They may be INSANELY gorgeous or talented but in the end they’re still people. It’s always cool to meet and connect with more people and by reading justalilhype!, it is just another way to get some insight on how and what other people live by.

Where do you see yourself and justalilhype! in the future?

I guess the same thing I’m doing now.

What is HYPE to you and why “justalilhype”?

When you first asked me this question, my initial answer was HYPE is an overused word that kids are using now (not saying I’m that old). But after going through several interviews, I think the best answer for that question is that it’s an energy or expectation that surrounds a person or an event that everyone wants to know about. Why “just a lil HYPE”? Because if we were just HYPE, then there would be no substance. If we were too much HYPE, obviously it we wouldn’t be living up to our reputation so just a little is fine.