justalilWRONGWROKS!

justalilWRONGWROKS!
Words by Alan Ng & Jenkin Au
Photography by Jarvis Ho

In this interview, all four individuals behind the project, Alan, Jenkin, Nico and Tony, were interviewed to find out the story behind the collaboration project between justalilhype! and WrongWroks. Being a local brand, it seemed right in Tony’s eyes for a local magazine to partner up with. Attracted by the quality of the photography and the quality and care with the interviews that justalilhype! does, Tony decided that it was justalilhype! that he’ll do the collaboration with.

How did you all meet?

Alan: I’ve been following the brand since I was in high school. The first time I saw it was when I went into El Kartel to buy clothes and bought a WrongWroks shirt from there. From there, I followed the blogs and have been a fan since. On a business level, justalilhype! first met at the Chet Lam x WrongWroks and Superbored opening event. We went to cover the event and that was the first time that we all met.

Tony: Yeah, it was at the Chet Lam event that I first met you guys.

How did this collaboration project start?

Tony: I started it and I wanted to do something for our 4th anniversary. The 3rd year was actually our worst year because of so many things happening around that time and with El Kartel not carrying our stuff anymore. After opening Superbored, it felt like I was gathering the people again. I started within Vancouver so I wanted the 4th anniversary to be done by something in Vancouver. The party has Ming Pao and Sing Tao Daily coming too, but you guys get the full coverage and first access. The fourth year isn’t huge like a 10th anniversary, but I wanted the most local group to do the collab. There are a lot of other companies out there but I thought that justalilhype! could work outside of the box. I think you wouldn’t have asked me to do the t-shirt but a lot of people have asked me in the past. I thought, “Why don’t I say it right off the bat?”

Alan: Yeah, Tony just messaged me one day and said, “Alan, come to the store tomorrow!” After I got off school, I went to Superbored and we talked there.

Tony: It was pretty straight forward. I said, “I got something really cool for you.”

Alan: Yeah, I was thinking, “Sweet, Tony is going to give me something!” But when I heard that Tony wanted to do a collaboration project, I was like, “This is a really big step for us.”

What is the story behind justalilWRONGWROKS!?

Alan: We were thinking of what to call this collaboration project and we thought of “justalilWRONG!” but that really doesn’t work out.

Tony: Yeah, people would laugh at us! It doesn’t make sense. So we tied the whole name to make it “justalilWRONGWROKS!” I mean, you guys are called justalilhype! and you guys are talking a little about here and a little about there. This time, the name is a twist because it’s just a little, but actually, it’s a full coverage.

Jenkin: justaLOT!

What do you hope to achieve with this collaboration project?

Jenkin: I think with this collaborative project, we all want to expand our audience, both ours and WrongWroks. Primarily, like Tony said, it will be our benefit because our work will now be more on a world stage.

Alan: It’s definitely a big chance for us.

Each of you has your own strengths to make this successful. What are they?

Nico: I think that even though it’s justalilhype! and WrongWroks, we each have our own character and identity. It’s not two companies coming together to make something, its four people, four friends, coming together to make something from scratch. This feeling is pretty sweet.

Tony: There’s a good feeling with that too because you guys might have liked my stuff from the beginning. And now that you’re grown up, you have the opportunity to make something out of it.

What is this collaboration issue and why should the readers be excited about it?

Jenkin: I think our readers should be excited about finally being able to read an in depth coverage about this brand. Other magazines have done coverage and interviews on this brand but none as extensive as ours and few with the quality and care as ours. I think that when our readers read this special issue, they are going to be surprised to see and read such an extensive interview with so much time put into it.

Nico: I think that our readers will see how we’ve matured over these past few months, even though it’s such a short time.

Tony: When people read this, I want them to read it all.

Jenkin: Our readers will also be really interested to hear that such a brand originated from Vancouver. People’s opinion on Vancouver in terms of fashion isn’t that great but if we can showcase that this is out there and it came from Vancouver, then it’ll be pretty good.

What made you decide that justalilhype! Would take on the collaboration project rather than all the other magazines out there?

Tony: Why you guys? Because you guys are from Vancouver and you guys are young and new. I think we should always be giving chances to young people. You guys are young and have the passion for this and I think you guys are pretty serious about this. I think your articles are really interesting and it’s hard with things like this. Your magazine is kind of like an inside thing, right? It’s not for the mass public and people don’t typically know the people being featured. I still find it interesting because I don’t know them, but it feels like I do or it feels like we’re really close because we’re all in Vancouver. When you read about Brad Pitt or Jacky Chan, you don’t know them! I think we should really work together and keep on working together

Describe the concept of the “justalilWRONGWROKS!” T-Shirt, how did you thought about the idea and how did you incorporate justalilhype! & WrongWroks’ theme into the shirt?
It’s an idea sparked by the justalilhype! crew because they really like my early works and I am glad they really like them because I really like them too! While I was moving into the new store, they were here doing an interview and found my early canvas work. They really liked the comic strap series that I did back in 2005. I used a whole bunch of manga work and place them into a collage, transformed it into a huge canvas and actually sold it to Switzerland’s art galleries; I also made some raw canvases to sell to local and international collectors. Since Alan and Jenkin really like the raw and collage style, I broke the rules and used this design again to produce this collaboration shirt. It’s good to recall this old theme because I think it’s always good to take old designs and rebuild them into new concepts.

Describe the concept of the “justalilWRONGWROKS!” T-Shirt, how did you thought about the idea and how did you incorporate justalilhype! & WrongWroks’ theme into the shirt?

It’s an idea sparked by the justalilhype! crew because they really like my early works and I am glad they really like them because I really like them too! While I was moving into the new store, they were here doing an interview and found my early canvas work. They really liked the comic strip series that I did back in 2005. I used a whole bunch of manga work and place them into a collage, transformed it into a huge canvas and actually sold it to Switzerland’s art galleries; I also made some raw canvases to sell to local and international collectors. Since Alan and Jenkin really like the raw and collage style, I broke the rules and used this design again to produce this collaboration shirt. It’s good to recall this old theme because I think it’s always good to take old designs and rebuild them into new concepts.