Subdivision is known to carry many unique brands from Asia and they have just recently released their first line of the Division Brand. We had the chance to interview the creator of the brand, Anthony Mak, as he talks about the concept behind the collection and the direction on where the brand is heading.

What are your main ideas behind this collection?

For the last 2 years, we have worked on a couple collaboration projects with the brands and people we work closely with. All of them have resulted in great success so we tried to grow and expand from there to develop a collection that we truly like. For DIVISION, quality, attention to detail, and individual style are our three main concerns. We will also use the line as a medium / platform for communication and development with the people we work with.

After previous chances to work and collaborate with globally recognized brands, what experiences and insights have you gained through these partnerships?

We are blessed and lucky to be able to work with some of the high profile brands and artists; we have learned a lot form those previous projects. From designing to production to marketing. we have gained a lot of essentials elements for making a successful quality product. More importantly, from those projects, we have develop a mutual respect which leads to growth for all parties. I think the mutual respect is even more valuable to us then the products itself.

What makes the DIVISION brand unique and different?

The line DIVISION is not created for everybody. We do not cater our products to the market like other brands do. Instead, we are trying to create our own audience who will appreciated us. We try to stay off the trend and hype as much as we can. We want our products to be able to speak for its own. The DIVISION products will always carry an attitude and message of its own to our customers.

What are some upcoming goodies that SUBDIVISION fans should look forward to? What do you see in the future for DIVISION?

We have lined up a couple projects for early next year, it will be under part of our 2nd anniversary program as well. We will reveal those at the right time. Please stay tuned and sure you won’t be disappointed.

Subdivision is located at:
Unit 2 – 306 Water Street
Vancouver BC, V6B 1B6
www.subdivisioninc.com

Click here for their online product catalogue.