Moulé hosted an evening to celebrate the launch of the FUCK CANCER t-shirts. This special shopping event was for people to come together to bring awareness and raise money for Cancer education. 100% of the t-shirt sales are donated to FUCK CANCER as well as Moulé is generously donating 10% of their daily sales to the cause.
“It’s not just a T-shirt, it’s a movement-a movement to change the way cancer is perceived and diagnosed in our society, and how cancer survivors perceive themselves.
It’s about early detection and treatment. It’s about fighting back and regaining control. It’s about sharing your story and spreading the word.“
There has been a lot of controversial buzz around the campaign with complaints that the logo should be censored. I think it’s great and straight to the point. I, myself, are one of those people that have been affected by this disease. My mom passed away 3 weeks ago of Breast Cancer and just recently found out about other people in my life who are battling Cancer. An estimated 1 out of every 4 Canadians are expected to die from cancer. That is crazy!!
Check out their AMAZING website www.letsfcancer.com. Help support the movement and educate!!